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Comment by hn1986 | Hacker News Reader

hn1986

Apple spends tens of millions on Twitter.. this is huge. and opens the gates for any other brand to stop advertising

I find it odd that they feel the need to do that kind of advertising. They seem like the company that has made it as a brand and should be best served by broadcast advertising, word of mouth, paid/unpaid placement, etc.

Apple relies on specific advertising for to be well coordinated with their presentations and product releases.

They're still trying to eat into the PC market

Except it's just a "pause", so other brands can take it either way at this point

It would be crazy to say anything other than pause. Why lock yourself in to some kind of permanent decision regardless of anything that changes?

They’re not going to say “we’re never ever advertising on Twitter again”. Like, if nothing else, Naughty Old Mr Car may not be running it forever.

IBM and the EU are also "pauses." So yeah, but that's how this works.

It had to be a "pause", because it they said it was permanent, there was a risk of Musk lashing out and calling them out publicly.

Calling them out publicly how? For not wanting to spend money on his platform after he endorsed an unambiguously anti-Semitic statement?

In response to a post that claimed Jewish communities support “hatred against whites,” Musk replied “You have said the actual truth.”

He is the one being called out. What’s he gonna say? That Apple hates South Africans?

You're ignoring the fact that he's repeatedly attacked advertisers by name for leaving, for example for "hating free speech" or being "too left-wing", and that conservative influencers have in the past rallied these efforts by calling for boycotts.

You're focusing on whether his attacks would be morally legitimate, which is besides the point (that hasn't stopped Musk in the past). His base would find it convincing, because many on the right refuse to admit that it was antisemitic.

IBM already did it as well.

Hardly. Yet another storm in a teacup to drive up emotions again. Hence 'pause'.

Pausing advertising for Twitter / X to clean up the mess on there and once everyone has calmed down for bit and is fed up with the coverage of Elon Musk 24/7 in their heads, Apple (and IBM) will continue to advertise once again, business as usual.

I'm yet to see the uproar by Apple fans of Apple's so-called 'ethics' in China whilst they're profiting and benefiting from forced labor, just like when Facebook was called out for profiting from a genocide.

Exactly. There is none.

> Apple's so-called 'ethics' in China whilst they're profiting and benefiting from forced labor

Just like almost every single other company which is making consumer electronics? And I don't think the conditions in Foxconn factories making Apple stuff are below average working conditions wise compare to the rest of China.

The worry about China is odd. Human rights abuses are illegal in theory.

If the US, believes China is so corrupt that it turns a blind eye to slavery then it should ban trade with that burgeoning slave state. We shouldn’t expect companies to do investigative work into actual crimes, nor make judgements about the morality of international trade.

Lately it seems that people no longer look to governments to do their job.

People ask for Uber to investigate rape cases, rather than the police.

People expect universities to determine guilt on felony cases, rather than the actual judicial system.

We should stop. We set up centralized government so we would end private fiefdoms. We cannot give private groups this sort of mandate. They don’t deserve it and cannot be trusted with it.

It seems like people care more about internet drama than about actual exploitation and oppression…

The former seems to be something we can get involved in, but the latter seems insurmountable.

Unless Musk sales Twitt...er, X, when do you think coversation will not be about him?

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