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It's $14 a month for Premium. Most casual users can't justify that.

The average user watches 20 hours of content a month. So that’s not bad I think.

Somehow I suspect the ones obsessively managing ad blockers to make sure they don’t see a single ad aren’t the ones that watch 2 videos a month or less

Right, it confuses me that people think $14/month for YouTube is a bad deal and then turn around and pay $10/month for Spotify or buy three Starbucks coffees a month.

Like, is it that hard to imagine someone using YouTube a lot and finding the premium service worth the cost?

I think that would be me. I don't think I watch more than 2 videos a month on YouTube.

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