But there's still pressure and expectations on what kids play with. Girls get dolls - they've not been expected to play with video games and the like.
However (as the demographics are showing) - that is changing. Parents weren't into games, it was just a toy that happened to be part of the "boy" group. But they've grown up, and still play them. I was rare in that my Mom and Dad introduced me into video games and that helped spark my interest in computers. I have friends who are parents who ask their daughters if they want to try this game or that game. I can't imagine most of my friends' parents growing up doing that.
Will that shift us closer to a more balanced demographic in tech? I don't know, I'd like to hope that coming generations of women don't feel pushed away from the field due to really artificial or societal reasons.