My circadian rythm tends to 25-26 hours. Every day I feel sleepy 2 hours later than the day before. That means every day I'm tempted to delay my bedtime by 2 hours because I don't feel sleepy at all. For the longest time I though the my difficulty falling asleep was habitual/emotional/hygienic.
After a decade of experimentation with caffeine, lighting, food, meditation, journaling, restricted sleep etc etc etc the best solution for me by far has been a low-dose melatonin supplement one hour before my desired bedtime. As long as I do that I hardly ever stay up longer than I should, and go to sleep immediately. Food for thought if you have chronic trouble falling asleep and don't feel like there's anything terribly 'off' about your habits.
(If I'm anxious/stressed I still sleep badly)