Firstly, it's more pragmatic because it acknowledges our personal biases. Second, it's an individual practice, unlike utilitarianism, which is typically associated with broader societal or governmental actions.
I really appreciate this approach to altruism. It doesn’t force a moral standard on others. I like practicing it on a small scale, recognizing my biases. Just the act of thinking about how to best help my community is better than giving randomly. This approach also helps to see the world as a place with more love than what we often see in the news.
However, I have concerns about the more widespread version of EA, which seems to be about gaining as much money and power as possible while appearing altruistic. This, in my view, is more akin to a personality disorder, like narcissism, than to utilitarianism.
I've been using the term EA to describe this, but it might not align with what others think EA is. For me, it's a personal habit I try to maintain, but I don't let it define who I am.