The poets (fools one and all) would have you believe that love makes the world go 'round when it is plain that inertia is to blame.
Because most people are too technically illiterate to use an app store that isn't pre-installed.
You are free to use alternate Android app stores, like Samsung's or F-Droid, or to sideload any app downloaded from any website.
They made sure that it's too complicated to install apps without it
And anti-monopoly regulators are doing fuck all about that.
Yeah I'm also a bit disappointed of the level of inaction from the regulators, it's been 10 years that the duopoly controls everything without any competition.
I have high hopes about the new EU legislation but even then I'm not sure they will make it work.