It looks like it's another ARM emulation box. Specs unknown, but no doubt it's going to be some kind of Linux + UAE. It will do nothing that a Raspberry Pi + emulator won't do*. It also does not have a license to call itself an Amiga, nor does it have licensed Kickstart or Workbench. Really not very compelling unfortunately.

They're trying to sell it as a sort of entry point into the modern 68k Amiga ecosystem for enthusiasts as well as a plug-and-play gaming box, but I feel like both niches are well covered by other devices.

* The more expensive tier is apparently going to have DB-9 ports for classic Amiga mice and joysticks, so there's that... I guess...