This is nothing more than conditioning. "Quality" TV shows "film" at 24 fps despite the fact that they were going to be viewed at 30/60. They did this because even though 3:2 pulldown incontestably is a dirty, ugly hack that reduced quality, people were conditioned to think that if something went through that hack, it's quality. If it didn't, it can't be quality.
So when people talk about the "soap opera" effect, what they usually mean is concise and clear.
The best example of this was The Hobbit when presented at the original, director's intention 48FPS. People were so conditioned to movies being a blurring mess at 24FPS that a frequent complaint about the Hobbit was that it had the purported "soap opera effect".