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Comment by abnercoimbre | Hacker News Reader

Do you have recommendations for which places to market your event? I run Handmade Meetups [0], which are gatherings for low-level programmers usually at coffee shops.

We put on good events reliably at the same date and time. However, aside from a mailing list and word of mouth we don't know how to advertise better to widen reach.

[0] https://handmadecities.com/meetups

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The process here is to hype the event on multiple channels (Twitter, FB, IG, LI, etc) and measure which ones pop (eg: I track metrics across like 12 networks). Then lean in to the ones that have the engagement. Measure natural posts and compare to "boosted" as well.

This sounds suspiciously like real work. I can't bear to simply read social networks any longer, much less actively engage with them or track statistics.

HN comments are a social network, my friend.

I find it useful to distinguish between social networks (based around people/accounts; e.g. Facebook, Twitter) versus forums (based around topics/posts; e.g. Reddit, myriad phpbb instances, etc.). HN is more of a forum than a social network.

And sometimes barely tolerable, but usually fine.

It's a labor of love.

The Meetup website is the major source.

I also promote the events in local slack channels and on linkedin and twitter. Over the years we've built a newsletter and web presence and all that, but for discovery meetup is still king, though eventbrite and other places are okay.

I didn't know you guys had Sweden as the location. That's fantastic! Looking forward to attend one in-person. I will share this with my network.

Awesome! The host there is a friend and people consistently report having a lovely time. If you're into game dev, Freya Holmér [0] has been known to attend these sometimes.

[0] https://www.youtube.com/@Acegikmo

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