You might not personally enjoy American football, but if you find it boring I have to wonder if perhaps you don't have a full grasp of the game? Would you not agree that a game like this is ideal in terms of what can be done with photography, videography and storytelling? I think about the well-known picture of Chuck Bednarik standing over Frank Gifford, or the limited video from the Ice Bowl and can only wonder what those shots might have looked like with better equipment.

Agree, but the only thing more boring than American Football would be regular football. Hours of game play with maybe 2 goals is such a drag.

Did you watch the video? Didn’t seem very boring to me.

If anything the lens seems ideal for the long pass touchdown in American football - one of its most exciting plays.

Anyway, if you can think of another $10+ billion per year industry that could use the lens, I’m all ears.