> as a blogger you should probably always own or create your own tools.

That's all fine and dandy if you're a developer (or have some developer skills). But my mate who wants to blog about wood working isn't a developer and has no interest in building his own blogging tools.

I'm a developer and even I don't want to build and maintain my own blogging tools, I just want to write about the stuff I find interesting (most of which isn't necessarily development related).