OP here. Yup, haven't launched the holding company yet but idea is to have an LLC for all my software projects. Still a work-in-progress in both thinking and execution. Agora specifically came from a personal need and is obviously still an MVP project.

Spun up a Merchant Page and Affiliate Program page in a few hours on Webflow using a template. There is a merchant dashboard built but the 'affiliate program' is a test.