My original incentive for spending the last 15 years and thousands of dollars in the Apple ecosystem is that their products would "just work" for my family.
Nowadays I'm spending hours on the phone with our daughter who's in tears because Apple keeps locking her out of her iPad or laptop.
I'm also not going to get into my mom having a lifetime's worth of photographs locked up in her iMac that we're literally only going to be able to get hold of if I take an overseas trip to England to do it myself. (btw, if anyone can recommend an Apple shop in the south of England who actually know what they're doing…)
So guess where Dad is shopping these holidays?
Yup, not Apple!
There's so little competition in this space that voting with your wallet barely moves the needle. Giving a company public feedback doesn't hurt.
My next computer will sadly probably not be a Mac. Who knows what I won't be allowed to do with it by the time it comes to refresh mine.