Why on earth would a Rolex AD want to sell watches online? The regular pieces e.g Submariners are out of stock 99% of the time, and once stock comes in there's waitlist with 500 people. For the more expensive ones that are in stock, I doubt many clients (outside of scalpers) would be purchasing those sight unseen. Doesn't make much sense to me. It bad for ADs and customers, really only benefits scalpers.