The narrative that works in your head is not necessarily a narrative that works publicly.
And some people can't really understand or perceive other people's intentions and motivations... and some people can do it but not in real time.
https://en.wikipedia.org/wiki/Sally%E2%80%93Anne_test
Some people are good at following other people's eye gaze, some are not.
And then there is Machiavellian intelligence, which roughly scales with (real) intelligence -- but some people aren't good at it.
So I think for PR or whatever the same thing would work, simply deciding to become skilled in this area and you will naturally begin to pick up the patterns already present in your reality.