Flipping to the other side of the world, Europeans are sunbathing, using tanning chemicals, and other means to get the exact opposite effect. (My pet theory is this is because tanning is a product of a life of leisure, which is increasingly harder to get and sun exposure isn’t as associated with poverty and manual labor as people moved indoors to work in the west).
I got married 23 years ago, and was along for the ride with the cultural norms of feminine beauty. In fact the lengths women went to intrigued me, partially because it was a sort of subjugation for my pleasure. As I grew older I saw that as disgusting, and learned that my wife is my companion and that is where the beauty of the sexes truly lies. As I had a daughter I saw things yet again as telling girls to never feel truly comfortable in any context, to always be wrong in who they are, to only be acceptable if they make themselves different than their natural self. As a man that’s a shocking way to live, we are taught to belch and fart and dress the way we feel comfortable. Don’t shave for a few days? Handsome.
Why have we done this to our friends, lovers, companions, daughters, sisters, mothers? Yeah I get it women do it to themselves as well, when I say “we,” I mean all of us humans. It’s a sad thing that half of us can structurally never be comfortable in themselves.