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> The entire premise and point of the Apple experience is not having to be fully aware of the tech. At all. Ever.

This couldn't be further from the truth. They change the tech every year. The Apple experience is being distinctly aware of all the new tech available every year because of Apple's sheer force of marketing and FOMO.

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The average consumer isn’t paying attention to this stuff.

Literally: as long as it’s faster, longer battery life, and better camera, they will buy it or upgrade to it. It’s a status symbol.

> The average consumer isn’t paying attention to this stuff.

You quite literally admit they do in your very next sentence.

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