There was a time when it was popular for its cheap and consistent qualities.

But now there are so many options, and so many customizations and flavor with relative cost that it’s clear the brand was going to die anyway.

That doesn’t excuse their piss poor messaging that was the real grievance most former drinkers had. Insulting and attacking your primary customers defensive someone who is never going to be your customer is just not a good move.

But as the effectiveness, it was a prime situation, not necessarily the world’s most effective boycott.

Even in the 90s their pizza sent me running to the bathroom it had so much oil in it.