They have no reason to figure it out, they are a search monopoly and ads is their business.
They are stuck like Kodak, if we don’t break them up, we have a bleak future.
They are stuck like Kodak, if we don’t break them up, we have a bleak future.
The cost of starting a competitive search engine is incredibly high, and unlikely to get real funding as a) the business model would likely have to be subscription based to align users interests long term with the companies interests, this alone is probably enough to make it a pass for most VCs, b) the incumbents in this space have an immoral amount of cash to spend on either acquiring, bankrupting or destroying any meaningful competition.