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US media is a huge cultural influence. It takes a ridiculous amount of mindspace globaly. However, with youtube&tiktok this seems to be changing - the most important influence is not from Hollywood but ”random” youtubers. So, ”content” is waning in influence for sure, unlike hardcore national security things like US dollar, the carrier fleet or ballistic nukes. Or AI.

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On Youtube creators who are native to the anglosphere still have a big advantage. TikTok is really the big equalizer. With AI voices being the norm, nobody cares about your accent.

Guess it depends on what you mean by "advantage"... English-language channels are a dime a decillion. But if you started posting content in Tagalog you'd find yourself gaining traction with an audience that doesn't have as many alternatives.

but then no one can stop national intelligence agencies to get these "random" influencers narratives under their control, am I right?

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