Off topic I know, but what's with the tonnes (nearly 70?) bullet points? It's like the author had a normal piece of text and semi-randomly decided where to split it into bullets, losing context and structure along the way. Some of the items are sequential, others are standalone. Some are paragraphs, others are tiny addendums to the previous point.
Cochrane sounds like a very unique character, but after the first few bullets I just wants to go and read his Wikipedia page.