Perhaps it's due to English being my second language, but I equate the situation of a call for genocide as a direct call to violence, or something extremely close to that.

There's examples in other parts of the world where this has led to actual deaths. When you speak those words, you're green-lighting the action. The target now has to hope that nobody is crazy enough to actually do it.

These are life or death matters.

I accept that freedom of speech is more generous in the US, but it still does not add up. If this is mere (extreme) bullying and not disallowed, it should apply to all. Meaning, you can call for the death of anyone, any group, and the consequences are the same: none.

We all know that's not the case, and that's what should be fixed in institutions.