Simpsons already did it ...
Wiggum: I mailed these bogus prize certificates to every scofflaw in
Springfield. When they show up for their free motor boats we arrest
them and beat them to the full extent of the law.
Eddie: So the hook is baited.
Lou: Nice metaphore Eddie!
Wiggum: Yeah, good work, Eddie!
http://www.snpp.com/episodes/5F05