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What about HR? HR Tech is not working on software to create new products (research and development) or on software to sell said products to other people (sales/marketing), but it also isn't maintenance.

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The whole blog post is very tech company product oriented and seems almost completely oblivious to the vast number of software engineers building line of business applications for internal use, under the COO's budget.

Maintenance is a bad word for it, but the author clearly intends it to be in that category:

> Building internal tools can fall into this category.

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