I know you're mud-slinging at capitalism, so I should recalibrate my expectations, but this is even worse than usual. What's "pathologically tautological"? So intrinsically tautological it's like a disease?"
I don't see social media as a technology for individualists either, because it's all about approval and homogenization. Individualism is actually antisocial at it's core, because it's about being yourself regardless of what anybody else thinks. It only seems like we have an individualist system because everything is on blast 24/7, but that's really just the shuffle of collectivists patting each other on the back in the public eye so that others can align their virtues with the current zeitgeist.
We don't have public places anymore where people can just be people away from the gaze of social media. Individualism requires learning who you really are, which means making mistakes, and that's difficult when a video on social media could make you a pariah outside of the confines of your local community.