They’re not really intended at all for hobbyists. The espressif products are in countless IoT devices.
This is not marketing aimed at hobbyists.
Further I think most of the people using ESPHome and the like are reflashing commercial products.
> the go-to chip for commercial applications?
For a pacemaker, a Mars rover or a video game console? What exactly do you think unifies “commercial application” that would allow narrowing down in such a way.
If you’re talking about low cost IoT, there are a handful of vendors including Beken, Realtek, SiLabs, ST, TI, nRF. For this super low cost WiFi/BLE consumer niche espressif is not the only player but they are dominant along with nRF and Beken.