Sorry but I can't find much sympathy for anything Amazon related when comparing with Apple. In my book they're both predatory.
We should be rooting for better outcomes for consumers. Not picking between which megacorp is less bad.
I will argue that pointing out the hypocrisy of a megacorp complaining about the anti-competitive behaviour of another magacorp, when it engages in the same type of behaviour but at a much bigger scale, is a pro-consumer move.