Long support periods are great, with that fixed it probably brings Samsung phones to Apple levels of quality, but I've enjoyed using my phone like a real computer instead of a locked down smart device that's disposable after a few (or 5-7) years.
Maybe I'm not the target audience of these manufacturers, but man has having a phone that let's me use it like a tiny ARM desktop (pixel) been really nice.
* At least they did, no experience with recent hardware. Last time I bought a Samsung device was a tablet in 2016. It's still a great device, but I don't use it a lot given it ran out of support ages ago despite still being a great priece of hardware.