Unless they can deliver a totally game-changing experience imo. And so far it looks like they have the best VR/AR headset on the market, but will that be enough, remains to be seen.
Like if Apple is able to provide such a good experience, that I don't need multiple monitors for work, I could easily justify that purchase. But it would have to have great battery life, support virtual screens, provide a fast and smooth experience, be super comfortable even after 6-7 hours, etc. I don't think Gen 1 will check all those boxes off, but gen 2-3-4, maybe.