Are there any other capable providers that are in the same ballpark in terms of cost?
Outside of the US and EU governments this has not been a large market. The fact that another launch client is entering the space should suggest what the overall trajectory here is going to be.
Finally, with a lifetime of 5 to 10 years for each launched satellite, and SpaceX not being required for operation of the satellites, I'd suggest they're not nearly as dependent on a "competitor" as the OP implies.