That said, it intuitively feels like they do at least to the farmer from the tone of the article (and similar stories), and to me as well. To me, this means that we're all sort of categorizing such mapping services in the same way that we categorize government services/utilities, and act like we _just for existing_ deserve some form of FRAND treatment from such services.
I wonder if there is some kind of legal framework to be found that could better align how people expect apple/google to interact, with their actual legal obligations towards listed companies (which AFAICT is fuck all).