- Most software design should focus on information graphic design, not interaction design
- The case study of Amazon’s book listings drives that point home
- Try using sentences to describe settings rather than have a list of toggles (illustrated with his BART widget)
- Instead of requiring interaction, make decisions for the user based on context
But AFAICT there's a kind of capability rot associated with an awful lot of software where "don't make me think" has been shallowly translated "don't let me think" with such wild and popular abandon that I'd guess the majority of professionals using it either don't appreciate the difference or are part of organizational cultures that disincentivize appreciating it (or user-focused design at all).
And there's a lot of conceptual overlap there between "focus on graphic design not interaction design" and "make decisions for the user."