This is great. However, did I read the article right - by the time they launched they had spent 300K?

Here's a question - is it possible to ever do something like this without the requirement of finding 300K via consulting gigs first? I assume that given there were 3 of them and they spent only a few months building it, they didn't need all of the 300K on salaries.

I suppose you would have to grow the product from a smaller stage, rather than build it and launch?