Only total morons pay to let a company sell their genes. Happy downvoting, I know this will offend a bunch of people in this crowd.
In a sane world this thing should have never work in the first place but given the world is full of morons who are dumb enough to actually pay for shit like that its quite an accomplishment to run a company like that into the ground.
I read articles of people sending in banana DNA 23AndMe or a similar service and they got a supposedly ancestry tracking back. These services are dubious at best and you literally sign your DNA away to be sold to the highest bidder in their terms. I would not do this FOR FREE, let alone pay a ridiculous $130 for it.