Facebook, Instagram, WhatsApp... not a Meta fan but they've just about cornered the social mnedia market. Now they have Threads. When they get into AI, they'll at least have access to just about everyone that's connected to the internet.
A search competitor to Google/Bing for starters? VR Oculus reborn? 3 million active worldwide advertisers means they have squeezed their users for every last bit of data and then some.