So many people continually use arguments that revolve around 'I used it once and it wasn't the best and/or me things up', and imply that this will always be the case.
There are many solutions already for knowledge editing, there are many solutions for improving performance, and there will very likely continue to be many improvements across the board for this.
It took ~5 years from when people in the NLP literature noticed BERT and knew the powerful applications that were coming, until the public at large was aware of the developments via ChatGPT. It may take another 5 before the public sees the developments happening now in the literature hit something in a companies web UI.