This is an interesting take! I don't necessarily disagree with it—we could definitely make the DNS system more accessible than it is today—but I don't think it's the panacea either, there are still a lot of costs and paperwork involved with owning a domain name that aren't related to the actual technical knowledge required. How is my 12 year old cousin whose parents don't understand technology supposed to buy a domain name just to be able to comment on a youtube video?