Hybrid. I'm nitpicking, but current full electric Toyota cars are not that good or popular.
Hybrids may turn out to be a more popular option.
That is a matter of opinion. As a brand new technology, I think a market share approaching 10% is incredible. Only fans thought this was possible even 5 years ago.
Even if you care more about build quality and comfort, there are cars from VW, Audi, Hyundai, Mercedes, etc, that are better than, say, the Toyota bZ4X while having better range and charging. Toyota simply doesn't make the best pure electric cars.