Local political leaders tried to pressure the investment firm to lower the rents, but they responded with "fair-market rent, blah blah blah", and nothing changed. The shameful thing is that the web page of the large investment firm (sorry, don't have a link) basically spells out their strategy: "Purchase rental units in small, low-ish income communities. Raise the rent. Profit. Rinse and repeat." The web page boasted about huge returns; it didn't talk about "fair-market rent, blah blah blah".