There is a great tear-down video of a juicero on YouTube where the guy makes comments the whole way through about how every part is ridiculously over-engineered: https://youtu.be/_Cp-BGQfpHQ
The ballsy thing about Juicero was that they didn't give away the razor. It was priced at something like $400. They were awfully high on their own supply.
Initially $700!! They dropped the price to $400 after poor sales.