Some contrast to this comment: this is steamVR data which is not only specific to steam (which as pointed out in the article, is not representative of the entire market) but also mostly biased towards gaming. Now I will concede that VR has mostly been “successful” with that demographic (gaming), in fact, oculus (now quest) is mostly making money solely on that sort of content… some people at Meta while I was there would even argue that this product should limit its ambition to be the “Nintendo switch of VR”. Apple on the contrary has been setting expectations much more clearly that gaming is not in the forefront (but not excluded). Whether it will be successful is another story, but we should still welcome new challengers in an industry / product category. What happened to the excitement in tech everyone :-)