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Everyone's a "brand" these days. I get the same kind of feeling when I see a bio written in the third person but which was clearly written by the person themselves.

>The same era that “going on the internet” was an actual activity. I miss that. I

Now you can never leave.

Content should speak for it self. Welcoming people to a website is same as starting a IM conversation with: "hi!".

Valid point, but there was something charming and innocent about "the welcome to my website" that I miss.