But the average person has not become more scholarly or ambitious. Just that the umbrella of “what is acceptable for college” has become broader.
As a business it makes sense. You don’t want your product to be hard to consume so having stringent admissions or academic rigor goes against that goal.
So it’s obvious that there’s infinite pressure to lower the bar in admissions and grading so the university can pass more customers through, collecting 4 years tuition.
I say this as someone with 3.5 degrees who benefited strongly from education. There are benefits, but the average college for the average student today is a scam.