They’re an enterprise software company doing an enterprise sales motion.
Anthropic's Claude targets mostly business use cases and you don't see them write self-congratulating articles about Claude v2.1, they just pushed the product.
Seems reasonably similar in tone to the Google post.
Why would anyone look to form a contract with Anthropic right now? I'd say they're in danger here, because their models and offerings don't have clear value propositions to customers.
I work at a very large company and everyone knows about ChatGPT and Gemini (in part because we for our sins have a good chunk of GCP stuff), but I doubt anyone here not doing some LLM-flavored development has ever even heard of Anthropic, let alone Claude.
Really? Someone ought to tell them.