Some may say there may be improvements, but the streamed ads, and surveillance and phoning home of my behavior, the benefits of privacy certainly outweigh the downsides.
Somehow, 3 years later, it still recommends the movie "Hancock" every time I turn it on. Perhaps it was the last ad it ever fetched? And it has an eternal cache? Who knows.
Turn off wifi, get a chromecast, an Apple TV, or a gaming console.
Xbox one, it's bundles of ads. When it first released, the UX was so horrible, I remember getting lost trying to find the menu to launch a game from disc. I had to page through ads just to find it.
Playstation, there's popups, and non-disable-able promotions for games and subsriptions. (There's also these "Stories" I think they're called, that tell you about the progress in a game, that are heavy with spoilers").
Both interfaces are masterclasses in optimizing noise/signal and adding as much noise as possible before the user stops using it.