Cool! How's it been going (business wise)?
I need to focus A LOT more on marketing. The product is already really good, and existing customers really love it, they even send me emails saying how much they like it. I am a developer at heart, so marketing has always been tough for me. I tried various partnerships, and currently I'm implementing some systems to help with that (affiliate system, preparing some influencer marketing, etc.).
The market is indeed crowded for analytics platforms, but actually not many focus on the self-hosting aspect.
Positioning is indeed tricky, self-hosting is not for everyone.