I think digital needs to fight a little harder than just headlines and above-the-fold style intros. I think including a short conclusion is valuable. Also valuable to write this free micro-article separately, with the intention of being a complete thought. It means people could post something here or other social media, and the unpaid state would actually communicate something.
That would make me feel better about paying, since it doesn’t feel like I’m being fished. The faded out text and incomplete sentences do make me feel that.