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andsoitis

The following products were all created under Jobs' direction and failed commercially:

- Apple III (1981)

- Lisa (1983)

- Puck Mouse (1998)

- The Cube (2000)

- iTunes phone (2005)

- Apple TV (2007)

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I’d argue that the Motorola iTunes phone was a success. I don’t think its goal was to be a great phone, I think it was to bring in some much needed cash.

The original Apple TV, like the iPod hifi, always felt like a hobby project that really needed some decent investment. I think they couldn’t really figure out what they needed it to be, but someone important wanted to have an Apple something in their home.

Much needed cash? Apple was making lots of money off the iPod in 2005. If it was a “success” it was in the sense that it proved they needed to make their own phone

That’s fair, but they weren’t out of the woods yet. But probably less important than I previously stated/thought.

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