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A small startup taking on a monopoly will get so utterly destroyed, humiliated and bankrupted, and the founders will be homeless, starving and die early. This is horrible advice.

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And yet the author of this piece gives examples of having done it, and doesn't mention that he's now homeless.

His example is weak. Spotify had to get involved to really threaten Apple's dominance. And podcasting is unique in that it was born decentralized.

Well since _HE_ could do it clearly _ALL OF US_ can do it.

Thanks, Captain Obvious.

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