I got annoyed at my fan speeds so decided to experiment with controlling my fans with Python and measuring the results.
Setting your AIO pump to static full power will greatly increase the idle power consumption of the machine.
My only worry is that rapid changes in pump speed might cause extra mechanical stress or wear on the pump, but I have no data to back that up. I've just heard that water pumps sometimes behave in counter-intuitive ways - e.g: sometimes running at a higher speed is better for longevity than a lower one.